{"id":57,"date":"2017-10-11T10:37:30","date_gmt":"2017-10-11T09:37:30","guid":{"rendered":"https:\/\/www.lowcostletterbox.com\/blog\/?p=57"},"modified":"2019-02-02T16:46:11","modified_gmt":"2019-02-02T16:46:11","slug":"top-5-business-tips-for-startups","status":"publish","type":"post","link":"https:\/\/www.lowcostletterbox.com\/blog\/top-5-business-tips-for-startups\/","title":{"rendered":"Top 5 business tips (for Startups)"},"content":{"rendered":"<h6><strong>We have all had that eureka moment, \u201cThat should be a business\u201d you say. Or \u201cI could make millions with this idea\u201d you think to yourself. \u201cI could do better\u201d you shout at the TV whilst watching Dragons Den.<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">However, the main reason most of us don\u2019t act upon these thoughts, no matter how good the idea, is that we all know the complexities and all demanding necessities of starting a business, giving it all up to work for yourself can seem both exciting and also very terrifying. So we have shared<\/span> our top 5 business tips for startups!<\/p>\n<p><span style=\"font-weight: 400;\">The reality is that now one in ten people in the UK own their own business. With the difficulties induced by a turbulent economy. The necessity for self-employment and new business opportunities has become more and more pertinent in recent years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However maintaining an encouraging outlook on starting a business is often overshadowed by overwhelming statistics. The majority inspiring pessimism. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than 50% of startups fail in their first year and become redundant. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">The leading causes of startup failures include: <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incompetence &#8211; 46%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lack of managerial experience &#8211; 30%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neglect, fraud &#8211; 13%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lack of industry experience at 11%<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Credit to smallbiztrends<\/span><\/i><\/p>\n<p><a href=\"https:\/\/smallbiztrends.com\/2016\/11\/startup-statistics-small-business.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/smallbiztrends.com\/2016\/11\/startup-statistics-small-business.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, there is a plethora of information out there for those of us who are brave enough to take the plunge and start up our own business doing what we love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our top 5 business tips for startups! <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. <\/span><strong>Learn your craft<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">We all learn on the job from time to time but this is not the right ideology when it comes to running your own business. Many successful business owners spent years perfecting their craft before they invested any money into their potential business. Invest in yourself first, your skills, knowledge and expertise will take you a long way towards your business goals and will be the perfect foundation for your new career. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nothing you do goes to waste. We are instinctual creatures and actually learn much more from our mistakes than our successes &#8211; you wouldn\u2019t eat a poisonous berry for a second time. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. <strong>Understand your customer<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Going into business without sufficient market research can be a killer from the get go. I\u2019ve seen it before and I will see it again. If there isn&#8217;t a demand for your product then why waste your time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may think you are onto something, or be so confident in your designs that you know it will sell. The reality is that most of us aren&#8217;t blessed with a commercial and psychological understanding that is sufficient for overnight success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even someone as gifted as the designer Tom Ford will have done his market research or been aware of a demand from his previous roles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spending your initial investment on designs to hand over to manufactures, without market research, is like going in blind. You need to know what your customers need before they want it, and before it gets anywhere near launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, market research can be hard to do when you don\u2019t have any customers but there are a bunch of businesses out there that are set up to help with this process. They can provide you with willing applicants (Guinea pigs) that are willing to test your product and give (startups) life changing feedback. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alvin C. Burns and Ronald F. Bush highlight the steps to performing excellent market research in their book \u2018Marketing Research\u2019. These include;<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing the need for market research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Defining the problem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing research objectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determining research design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying information types and sources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Methods of accessing data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designing data collection forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sample plans and sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collecting data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preparing and presenting the final research report<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Again, there is plethora of information and books out there that can help you with this absolutely fundamental step. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is another method that I think is a magical method for budding entrepreneurs..it\u2019s called growth hacking. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. <strong>Growth hack<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Growth hacking. A term you may well have heard of. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wikipedia defines growth hacking as \u2018a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth hacking is generally a term that applies to marketers, but the same techniques can be applied to those who are designing both product and service type businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump into an example. Say you are designing an online platform that connects users X to customers Y. Your initial design phase is complete, you know who you would like to use the service and are close to launch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">STOP. You aren\u2019t ready. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product needs testing. It needs to be optimised before launch. This is where growth hacking techniques come into play. Start by testing your platform in a closed environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get 10 &#8211; 20 users who are interested in the service and allow them to run riot. Get them to give feedback and monitor them closely &#8211; then optimize. (You can inspire people to sign-up by offering exclusivity, a technique used by Mark Zuckerberg of Facebook. Exclusivity in itself can create demand). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These initial samples can be in the form of focus groups but must remained closed and exclusive to a small number of participants. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process with the same users whilst adding an additional sample. Already, you have 30 &#8211; 50 people actively using the service and you are yet to launch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat the process over and over, moving through Alpha and Beta stages, filtering in more and more users. By the time you come to launch your product\/service will be optimised, tested and most importantly you will be launching with a customer base! <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This is common technique used by video game manufacturers who usually launch their new games with player bases made up of thousands of players. <\/span><\/i><\/p>\n<h4><span style=\"font-weight: 400;\">4. <strong>Write a business plan<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A business that intends to return a profit will make use of a well thought out business plan. You can download a template for a business plan from the princess trust. Their site is a great resource and provides great tips on writing a business plan. When it comes to investment it will be important that you can present a well written and polished document. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business plan will help you to determine your company&#8217;s objectives. If this is clearly laid out, then when you inevitably come to find difficulties &#8211; the plan will stand as a resource for you to refer back to and may help you to maintain your focus through difficult and challenging times. <\/span><\/p>\n<p><a href=\"https:\/\/www.princes-trust.org.uk\/help-for-young-people\/tools-resources\/business-tools\/business-plans\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.princes-trust.org.uk\/help-for-young-people\/tools-resources\/business-tools\/business-plans<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A business plan isn&#8217;t just a tool for investment it\u2019s a tool for understanding how your business is put together. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. <strong>Find mentoring and free consulting<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A final tip would be to seek free help and advice, and there are many ways of doing this;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, there are number of online resources available. Blogs, magazines and free consulting can be found in the most unusual of places. Sign-up for services and await a sales call. You don\u2019t need to pay for a service but in selling you their product a sales person may impart great advice or knowledge that you can apply to your business. Many business will do free audits of your site in order to persuade you to pay for their service, more often than not this information can be incredibly useful. <\/span><\/p>\n<h4>6. <strong>Bonus<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Why not join a <a href=\"https:\/\/www.lowcostletterbox.com\/coworking-space.html\">shared work-space<\/a>? You will meet a bunch of entrepreneurs, many of whom will be happy to help you and impart free advice and consulting. They will be more experienced than you and will help instantly ad they will have already overcome the issues you are facing and yet to face. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope you found our business tips helpful! You can sign-up to our newsletter to receive more free articles for startup advice. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have all had that eureka moment,  \u201cThat should be a business\u201d you say. Or \u201cI could make millions with this idea\u201d you think to yourself. \u201cI could do better\u201d you shout at the TV whilst watching Dragons Den<\/p>\n...","protected":false},"author":1,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/posts\/57"}],"collection":[{"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":16,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions\/584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/media\/58"}],"wp:attachment":[{"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lowcostletterbox.com\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}